Plum

Name: Plum
Author: Pureplay Skin Sciences (India) Private Limited

Pureplay Skin Sciences (India) Private Limited

⬇ 1,000,000+ downloads

Est. actual: 2,035,916

Free

No in-app purchases

No ads

Rated: Everyone

Signals

3 this week · 3 positive All of this week's signals →

📈Last 7 days +17K installs — 13% faster than the week before (+15K) · 1.9K/day since Sep 27
🏆Among Shopping apps top 1% by installs gained this week (420 peers growing)
🛠Updates actively updated · updated 30 days ago · every ~19 days (2 updates tracked)

Installs since launch

+75,713 installs since Sep 27

Update history

2.53.0 Oct 14, 2026

2.38.0 Sep 25, 2026

Plum is a shopping app by Pureplay Skin Sciences (India) Private Limited with 1,000,000+ downloads (about 2M estimated). +17K installs in the last 7 days. Install growth, rank history, SDKs and ad networks.

From the store listing: “With over 3 lakh positive reviews, Plum is one of India’s science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of…”