H&M icon

H&M

H&M
★ 4.8 (1,040,806 ratings)
⬇ 100,000,000+ downloads
Est. actual: 104,178,111
Free
Released: Jun 25, 2018
No in-app purchases
No ads
Rated: Everyone

Signals

4 this week · 2 positive · 1 warning All of this week's signals →
  • 📈Last 7 days +323K installs — 52% slower than the week before (+668K) · 41K/day since Sep 26
  • 🏆Among Shopping apps top 1% by installs gained this week (219 peers growing)
  • ⭐Rating steady at ★ 4.82 since Sep 26
  • 🛠Updates actively updated · updated 13 days ago · every ~17 days (3 updates tracked)
Estimates · last 30 days ⓘModelled figures, not reported by the store. Use them for scale and trends, not exact numbers.
Downloads ⓘTotal measured from the store install counter over the last 30 days. The split by country is estimated from chart positions in 20 markets with our own model — not figures reported by the store.
969Kmeasured · last 30 days
  • 🇵🇱 Poland67%654K
  • Other markets33%
Installs since launch
0 52M 104M 104M Jun 25, 2018 today
+1,506,862 installs · +5,946 ratings since Sep 26
Update history
26.44.0 Oct 28, 2026 · seen Nov 2, 2026
The H&amp;M app has been refined to give a more seamless shopping experience:<br>Enhanced searches: Find favourites faster with updated search results.<br>General performance tweaks: Minor fixes to keep everything running smoothly.<br>Enjoy the latest update.
26.42.0 Oct 15, 2026 · seen Oct 23, 2026
The H&amp;M app has been refined to give a more seamless shopping experience:<br>Enhanced searches: Find favourites faster with updated search results.<br>General performance tweaks: Minor fixes to keep everything running smoothly.<br>Enjoy the latest update.
26.38.1 Sep 23, 2026 · seen Sep 30, 2026
The H&amp;M app has been refined to give a more seamless shopping experience:<br>Enhanced searches: Find favourites faster with updated search results.<br>General performance tweaks: Minor fixes to keep everything running smoothly.<br>Enjoy the latest update.
26.38.0 Sep 23, 2026 · seen Sep 26, 2026
The H&amp;M app has been refined to give a more seamless shopping experience:<br>Enhanced searches: Find favourites faster with updated search results.<br>General performance tweaks: Minor fixes to keep everything running smoothly.<br>Enjoy the latest update.
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H&M is a shopping app by H&M with 100,000,000+ downloads (about 104M estimated). +323K installs in the last 7 days. Rated 4.8 from 1M ratings. Released Jun 25, 2018. Install growth, rank history, SDKs and ad networks.

From the store listing: “Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app. Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world! Imagine yourself browsing our feed and experiencing it live all at the same time. Sounds…”