📈Last 7 days+22M installs — 54% slower than the week before (+47M) · 2.7M/day since Sep 26
🏆Among Social appstop 1% by installs gained this week (138 peers growing)
⭐Rating steady at ★ 3.99 since Sep 26
🛠Updatesactively updated · updated 7 days ago · every ~35 days (2 updates tracked)
•Top Grossing entered Sep 26 at #36 · best #33 · now #35 (44 days charted)
•Top Free entered Sep 26 at #8 · best #7 · now #14 (44 days charted)
🍎App Store★ 4.69 on 30M ratings · +22K ratings this week · on iOS since Oct 6 Instagram ↗
Estimates · last 30 days ⓘModelled figures, not reported by the store. Use them for scale and trends, not exact numbers.
Downloads ⓘTotal measured from the store install counter over the last 30 days. The split by country is estimated from chart positions in 20 markets with our own model — not figures reported by the store.
59Mmeasured · last 30 days
🇮🇳 India24%14M
🇧🇷 Brazil7%4.1M
🇮🇩 Indonesia5%3.2M
🇺🇸 United States5%3.1M
🇹🇷 Türkiye4%2.4M
🇲🇽 Mexico4%2.3M
Other markets51%
Revenue ⓘEstimated gross in-app purchase revenue (before store fees) from top-grossing chart positions, with our own model. Ad revenue is not included, and the country split covers only markets where the game appears on top-grossing charts. Typical error is around 2×.
~$1.4Mestimated · last 30 days
🇺🇸 United States58%$805K
🇬🇧 United Kingdom9%$128K
🇨🇦 Canada5%$74K
🇦🇺 Australia5%$67K
🇯🇵 Japan5%$65K
🇮🇹 Italy5%$64K
Other markets13%
Installs since launch
+103,791,284 installs
· -21,302 ratings
since Sep 26
Reviews
No reviews in the last 30 days (1499 stored since Sep 29).
Update history
—Nov 2, 2026 · seen Oct 24, 2026
VARYSep 28, 2026 · seen Sep 26, 2026
Trailer
Instagram is a social app by Instagram with 5,000,000,000+ downloads (about 7.9B estimated). +22M installs in the last 7 days. Rated 4.0 from 169M ratings. Released Apr 3, 2012. Install growth, rank history, SDKs and ad networks.
From the store listing: “Little moments lead to big friendships. Share yours on Instagram.
—From Meta
Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights.
Share what you’re up to and into on Insta®.
- Keep up…”