IPSY: Personalized Beauty

Name: IPSY: Personalized Beauty
Rating: 4.6474338 (153568 reviews)
Author: IPSY

IPSY

★ 4.6 (153,568 ratings)

⬇ 1,000,000+ downloads

Est. actual: 4,360,526

Free

Released: Mar 27, 2017

No in-app purchases

No ads

Rated: Everyone

Signals

4 this week · 1 positive · 1 warning All of this week's signals →

📈Last 7 days +4.5K installs — 28% slower than the week before (+6.2K) · 624/day since Sep 26
🏆Among Beauty apps top 2% by installs gained this week (56 peers growing)
⭐Rating steady at ★ 4.65 since Sep 26
🛠Updates quiet · updated 38 days ago · every ~56 days (2 updates tracked)

Installs since launch

+29,937 installs · -2 ratings since Sep 26

Update history

4.4.0 Oct 7, 2026 · seen Oct 24, 2026

Under-the-Hood Improvements: Laying the groundwork to support easier social sign-in and sign-up options in an upcoming release.<br>Bug Fixes & Enhancements: Resolved minor issues and made performance tweaks for a smoother overall experience.

4.3.1 Aug 12, 2026 · seen Sep 26, 2026

Fixes and improvements.

IPSY: Personalized Beauty is a beauty app by IPSY with 1,000,000+ downloads (about 4.4M estimated). +4.5K installs in the last 7 days. Rated 4.6 from 154K ratings. Released Mar 27, 2017. Install growth, rank history, SDKs and ad networks.

From the store listing: “Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more),…”