PrettyLittleThing

Name: PrettyLittleThing
Rating: 4.653409 (9242 reviews)
Author: PrettyLittleThing.com Limited

PrettyLittleThing.com Limited

★ 4.7 (9,242 ratings)

⬇ 5,000,000+ downloads

Est. actual: 5,511,170

Free

Released: Jan 23, 2017

No in-app purchases

No ads

Rated: Everyone

Signals

4 this week · 3 positive · 1 warning All of this week's signals →

📈Last 7 days +4.2K installs — 34% slower than the week before (+6.3K) · 609/day since Sep 29
🏆Among Shopping apps top 1% by installs gained this week (445 peers growing)
⭐Rating ★ 4.57 → 4.65 since Sep 29
🛠Updates actively updated · updated 21 days ago · every ~34 days (2 updates tracked)

Installs since launch

+22,537 installs · +316 ratings since Sep 29

Update history

80.20.1 Oct 22, 2026 · seen Nov 5, 2026

App Improvements and Bug Fixes

80.19.0 Oct 22, 2026 · seen Oct 16, 2026

App Improvements and Bug Fixes

80.18.0 Sep 18, 2026 · seen Sep 29, 2026

App Improvements and Bug Fixes

PrettyLittleThing is a shopping app by PrettyLittleThing.com Limited with 5,000,000+ downloads (about 5.5M estimated). +4.2K installs in the last 7 days. Rated 4.7 from 9.2K ratings. Released Jan 23, 2017. Install growth, rank history, SDKs and ad networks.

From the store listing: “PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry. From classic and timeless to contemporary cutting edge clothing and…”