e.l.f. Cosmetics and Skincare

Name: e.l.f. Cosmetics and Skincare
Rating: 4.530151 (4334 reviews)
Author: e.l.f. Cosmetics

e.l.f. Cosmetics

★ 4.5 (4,334 ratings)

⬇ 1,000,000+ downloads

Est. actual: 1,253,178

Free

Released: Dec 30, 2019

No in-app purchases

No ads

Rated: Everyone

Signals

4 this week · 2 positive · 1 warning All of this week's signals →

📈Last 7 days +1.1K installs — 18% slower than the week before (+1.4K) · 163/day since Sep 26
🏆Among Beauty apps top 2% by installs gained this week (47 peers growing)
⭐Rating steady at ★ 4.53 since Sep 26
🛠Updates actively updated · updated 8 days ago · every ~12 days (5 updates tracked)

Installs since launch

+6,989 installs · +40 ratings since Sep 26

Update history

2026.SS-0.0.26 Nov 2, 2026 · seen Nov 8, 2026

Bug fixes and improvements.

2026.SS-0.0.25 Oct 22, 2026 · seen Oct 29, 2026

Bug fixes and improvements.

2026.SS-0.0.24 Oct 13, 2026 · seen Oct 18, 2026

Bug fixes and improvements.

2026.SS-0.0-release-6878209a0 Sep 30, 2026

Bug fixes and improvements.

2025.SS-0.0.19 Sep 17, 2026 · seen Sep 29, 2026

Bug fixes and improvements.

2025.SS-0.0.18 Sep 17, 2026 · seen Sep 26, 2026

Bug fixes and improvements.

e.l.f. Cosmetics and Skincare screenshot

e.l.f. Cosmetics and Skincare is a beauty app by e.l.f. Cosmetics with 1,000,000+ downloads (about 1.3M estimated). +1.1K installs in the last 7 days. Rated 4.5 from 4.3K ratings. Released Dec 30, 2019. Install growth, rank history, SDKs and ad networks.

From the store listing: “Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience. Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and…”