Market insights
Which developers and styles are growing across every app we track.
Which developers and styles are growing across every app we track.
Completed weeks. The latest weeks keep rising for a while as new releases are discovered.
Rolling seven-day windows, worldwide. The store refreshes install counts every few days, so the latest window fills in later.
Top 20 of 950K developers that gained installs — usually not the same names as the biggest-by-size table further down.
| Developer | Installs gained | Titles |
|---|---|---|
| Google LLC | +9.5B | 183 |
| Samsung Electronics Co., Ltd. | +915M | 140 |
| Motorola Mobility LLC. | +404M | 55 |
| ColorOS | +360M | 20 |
| Microsoft Corporation | +341M | 65 |
| HeyTap | +268M | 13 |
| Meta Platforms, Inc. | +247M | 21 |
| WhatsApp LLC | +213M | 2 |
| TikTok Pte. Ltd. | +206M | 14 |
| Xiaomi Inc. | +196M | 15 |
| Transsion Holdings | +188M | 29 |
| +167M | 6 | |
| OpenAI | +116M | 1 |
| Research at Google | +107M | 3 |
| Amazon Mobile LLC | +77M | 61 |
| Mi Music | +75M | 1 |
| Snap Inc | +68M | 3 |
| Bytedance Pte. Ltd. | +63M | 6 |
| Spotify AB | +62M | 6 |
| Telegram FZ-LLC | +56M | 2 |
| App | Installs gained |
|---|---|
| Speech Recognition & Synthesis | +454M |
| Google Play services | +445M |
| YouTube | +395M |
| Google Chrome | +353M |
| Google Maps | +345M |
| Gmail | +343M |
| Android System WebView | +321M |
| Android Accessibility Suite | +316M |
| Android Switch | +315M |
| +315M | |
| Google Messages | +294M |
| Google Meet | +289M |
| Android Auto | +273M |
| Gboard - the Google Keyboard | +254M |
| Google Photos | +253M |
| Digital Wellbeing | +251M |
| Google Gemini | +236M |
| YouTube Music | +234M |
| Contacts | +222M |
| Android Developer Verifier | +209M |
| Files by Google | +194M |
| Google Calendar | +193M |
| Google Drive | +193M |
| Private Compute Services | +190M |
| Cross-Device Services | +189M |
Size, momentum and release activity for each style, across all 3.2M tracked apps.
| Style | Gained · 90d | Apps | New · 90d |
|---|---|---|---|
| Tools | +7.9B | 304797 | 39528 |
| Communication | +2.7B | 68980 | 4669 |
| Productivity | +2.5B | 228762 | 27347 |
| Entertainment | +1.4B | 134124 | 15986 |
| Video Players & Editors | +997M | 15341 | 3094 |
| Finance | +942M | 162209 | 12799 |
| Music & Audio | +799M | 103780 | 7572 |
| Social | +778M | 49510 | 5455 |
| Photography | +657M | 26600 | 4328 |
| Shopping | +563M | 142044 | 8515 |
| Travel & Local | +559M | 102466 | 8301 |
| Personalization | +501M | 82706 | 7205 |
| Lifestyle | +388M | 199225 | 20419 |
| Education | +357M | 381884 | 27937 |
| Business | +353M | 339176 | 30143 |
| Auto & Vehicles | +326M | 45921 | 3666 |
| Health & Fitness | +286M | 186571 | 18993 |
| Art & Design | +199M | 16992 | 2425 |
| Maps & Navigation | +193M | 47957 | 3532 |
| Weather | +192M | 8372 | 1015 |
| Food & Drink | +153M | 196315 | 12571 |
| Books & Reference | +134M | 91075 | 6892 |
| News & Magazines | +129M | 27758 | 1286 |
| Sports | +116M | 78813 | 9443 |
| Dating | +50M | 8740 | 1159 |
| Medical | +49M | 47654 | 2669 |
| House & Home | +38M | 32973 | 3791 |
| Parenting | +33M | 11161 | 2051 |
| Beauty | +16M | 24008 | 1474 |
| Comics | +15M | 1904 | 212 |
| Libraries & Demo | +14M | 3788 | 207 |
| Events | +12M | 26397 | 2542 |
Listed in the store before launch. Watch one to be told the day it goes live.
The store reset these apps' release dates although we had already seen them live. A relist usually means a re-publish after a takedown, an account move, or a fresh listing for an old build.
| App | Claims | Live since |
|---|---|---|
 Acadex |
Nov 9, 2026 | Oct 9 |
 AccessGuard:Control your Apps |
Nov 8, 2026 | before Nov 8 |
 AlphaLearn: MBBS QBank & Notes |
Nov 8, 2026 | Oct 7 |
 핏지니 - FitGenie |
Nov 8, 2026 | before Oct 9 |
 Football Schedule: Live Scores |
Nov 8, 2026 | Oct 7 |
 Ainalma: Almaty Navigator |
Nov 8, 2026 | before Oct 23 |
 Shared Team Calendar |
Nov 8, 2026 | before Oct 7 |
 مكتب التضامن - Al Tadamun |
Nov 8, 2026 | before Oct 18 |
 MEDICI UNIFORMS |
Nov 8, 2026 | before Nov 8 |
 Salary Timer: Live Pay Counter |
Nov 8, 2026 | before Oct 9 |
 Spa Therapy: școală și magazin |
Nov 8, 2026 | before Nov 8 |
 품바 노래듣기 - 품바 각설이 타령 전자올겐 트로트 |
Nov 7, 2026 | Oct 9 |
 복음성가 찬송가 - CCM 복음성가 새찬송가 노래모음 |
Nov 7, 2026 | Oct 7 |
 AboneTakip Abonelik Hatırlatma |
Nov 7, 2026 | before Nov 7 |
 트로트 노래모음 - 트로트 노래듣기 |
Nov 7, 2026 | Oct 7 |
 트로트 노래듣기 - 신나는 트로트 노래모음 |
Nov 7, 2026 | Oct 7 |
 Bowls & Walks |
Nov 7, 2026 | before Oct 19 |
 أمان العائلة - FamilySafe |
Nov 7, 2026 | before Oct 23 |
 Sjónvarpið |
Nov 7, 2026 | before Nov 7 |
 AD Plugin |
Nov 7, 2026 | Oct 7 |
 All Smart TV Remote: Cast TV |
Nov 7, 2026 | Oct 20 |
 YaarMeet - Yaar Ka Adda |
Nov 7, 2026 | before Oct 7 |
 XXIV Estate |
Nov 7, 2026 | before Oct 9 |
 Video Editor - Xcut |
Nov 7, 2026 | before Sep 29 |
 immoNissimo |
Nov 7, 2026 | before Nov 7 |
 Acute Medical Take |
Nov 7, 2026 | before Nov 7 |
 Katchy - Delivery |
Nov 7, 2026 | before Nov 7 |
 Tarot 78 Days: Learn Tarot |
Nov 7, 2026 | before Nov 7 |
 Concre |
Nov 7, 2026 | before Nov 7 |
 Daily Bloom: Affirmation Cards |
Nov 7, 2026 | before Nov 7 |
 12스위트민쯔 - GPS 장소 위치의 메모 자동 알림 |
Nov 7, 2026 | before Oct 9 |
 本和学习 |
Nov 7, 2026 | before Nov 7 |
 СушиМакс / Япончик |
Nov 7, 2026 | Oct 9 |
 Storeplex |
Nov 7, 2026 | before Nov 7 |
 Ilma: School App |
Nov 7, 2026 | before Nov 8 |
 MCSMS by Mabamanga |
Nov 7, 2026 | before Nov 7 |
 Playgate – IPTV Player |
Nov 7, 2026 | before Nov 7 |
 10 KG: تحدي خسارة الوزن |
Nov 7, 2026 | before Nov 7 |
 Nirvaaki Coach |
Nov 7, 2026 | before Nov 7 |
 naise |
Nov 6, 2026 | before Nov 7 |
Established scale, for context. This ranking moves slowly.
| Developer | Apps | Total installs |
|---|---|---|
| Google LLC | 201 | 492B |
| Samsung Electronics Co., Ltd. | 140 | 68B |
| Meta Platforms, Inc. | 22 | 25B |
| Microsoft Corporation | 66 | 23B |
| Xiaomi Inc. | 15 | 15B |
| WhatsApp LLC | 2 | 15B |
| ColorOS | 20 | 13B |
| Motorola Mobility LLC. | 58 | 13B |
| 6 | 9.7B | |
| HeyTap | 13 | 9.7B |
| Transsion Holdings | 34 | 9.3B |
| TikTok Pte. Ltd. | 15 | 9.1B |
| Amazon Mobile LLC | 61 | 6.3B |
| ANT+ | 8 | 5.3B |
| Snap Inc | 3 | 4.3B |
| Netflix, Inc. | 3 | 4.2B |
| Mi Music | 1 | 3.9B |
| Samsung R&D Institute India Noida | 8 | 3.7B |
| Spotify AB | 6 | 3.4B |
| Research at Google | 3 | 3.3B |
| PT vivo mobile Indonesia | 4 | 3.3B |
| Telegram FZ-LLC | 2 | 3.3B |
| Mi Video | 1 | 3.1B |
| 3 | 3B | |
| HP Inc. | 33 | 3B |
